Heading to a trade show, a market or an event? A roll-up banner is one of the easiest ways to make your stand look professional and draw people in. But a crowded banner that nobody can read from a distance is a waste of money. These 7 roll-up banner design tips help you create a banner that actually gets noticed.
1. Stick to one clear message
People walk past your banner in a few seconds. Choose one main message: who you are and what you offer. “Websites that bring in customers” works better than a list of ten services.
2. Make it readable from a distance
Your text needs to be readable from several metres away. Use large, bold fonts, keep the text short and avoid thin or decorative typefaces. If you have to step closer to read it, it’s too small.
3. Put the important stuff at the top
The bottom part of a roll-up banner is often hidden behind a table, boxes or people. Put your logo and main message in the top half, at eye level, where everyone can see it.
4. Use strong contrast and your brand colours
High contrast between text and background makes your banner readable, even in bright event lighting. Use your brand colours so your banner matches the rest of your materials and people recognise you. Not sure your brand is ready for it? Read our tips on what makes a good logo.
5. Use high-quality images and a vector logo
A roll-up banner is big, so low-resolution photos will look blurry. Use images of high enough resolution for large prints and always use your logo as a vector file (SVG, EPS or PDF).
6. Tell people what to do next
Add a clear call to action, such as your website, a short offer or a QR code that links to a landing page. Place it where people can easily scan it, not right at the bottom.
7. Deliver a print-ready file
- Check the size: 85 x 200 cm is a common size, but always download the template from your printer.
- Add bleed: extend your background past the edge so there are no white lines after cutting.
- Use CMYK: print colours differ from screen colours, so design in CMYK.
- Mind the extra space: the bottom of the print usually disappears into the cassette, so keep it free of important content.
Make your whole stand work together
Your banner works even better alongside matching flyers, business cards or a backdrop. See how we combined print and online materials in our digital & print campaign project.
Need a roll-up banner designed?
We design roll-up banners, flyers, brochures and booth graphics for businesses in Zandvoort, Haarlem, Amsterdam and across the Netherlands, delivered as print-ready files for any printer. Learn more about our print design service or get in touch with your event date and we’ll plan around it.
